Pay Per Click is an Internet advertising model used with most major search engines and social networking websites. Advertisers only pay when a user clicks on an advertisement which directs the visitor to the advertiser’s website.
Search Engines
With search engines, advertisers typically bid on keyword phrases relevant to your target market. When a user searches a keyword matching an advertiser’s keyword list the advertisement may be displayed. Such advertisements are called a sponsored link or sponsored ad and usually appear adjacent to or above the ‘natural’ or organic results.
Google Adwords
http://adwords.google.com
1-877-721-1735
Yahoo Search Marketing
http://searchmarketing.yahoo.ca
Microsoft Bing Advertising
http://advertising.microsoft.com/bing
AOL
http://advertise.aol.ca
1-888-274-2790 or 416-960-6618
Social Networking Websites
Social networking advertising is a form of online advertising that focuses on social networking websites. One of the major benefits of advertisings on a social networking website is that advertisers can take advantage of the users demographic information and target their ads accordingly.
Facebook
http://facebook.com/advertising
Linkedin
http://www.linkedin.com/advertising